16 More Ways to Build Your Web Credibility

16 MORE WAYS TO BUILD YOUR WEB CREDIBILITY This week, I have to send a big thank-you to one of our awesome clients, Dan K. After reading our earlier blog post about building web credibility, Dan did a little research on his own and sent us some really cool information about The Stanford Web Credibility Project. This project is studying the components of website credibility, and the site is a great resource for anyone with a website. One of my favorite parts of the site is the Stanford Guidelines for Web Credibility, which offers scientific proof that little things – like having a physical address or correcting typos on your site – can make a big difference. So, with Stanford as a starting point, I combed the web and put together this list of 16 things you can do to boost your web credibility: 1. Make it easy to contact you – your contact information should include an email address, phone number, and a physical address. 2. Use a professional, industry-appropriate design. 3. Make your site easy to use, and make it easy for visitors to find what they need. 4. Update your site’s content. A blog is a great, quick way to add fresh content. If you don’t have one already, start one. 5. Make sure your site is free of typos, misspelled words, and factual errors. Proofread your content carefully. Even better, have a coworker or detail-oriented friend proof your site for you. 6. Include an â€Å"About† page. 7. Post your privacy policy, and make it easy to find. 8. Include a link to your contact information and physical address on every page. People don’t like to spend time searching for your email address or phone number. 9. Use photographs – and try to avoid clip art when possible. Use photos of your actual employees, facilities, etc. 10. Use trust seals. 11. Use customer testimonials and case studies. And, don’t be shy about asking. In most cases, clients who liked your work won’t mind putting in a good word for you. 12. Link to other sites, like trusted organizations, industry experts, anything relevant that you’d like to share with your visitors. 13. Include an FAQ page that answers some basic questions like how your service/product works, payments accepted, return policies (if applicable), anything that might be a point of confusion. 14. Include emblems and/or links if you’re a member of an industry-specific organization. 15. Rein in your creativity: Avoid unusual color combinations (like white text on a black background), and don’t use funky, hard-to-read fonts in your body copy. 16. Don’t write things like â€Å"according to research† or â€Å"based on recent studies† – unless you can link to a credible study that supports your statement. Adding a few links or posting customer testimonials may not sound like much, but to the people who visit your site, these small details can be the difference between a new customer and a one-time visitor. So, check out the Stanford research for yourself it’s interesting reading. And, thanks again to Dan K. for the information! If you want to read more for yourself, here are a few resources about web credibility: †¢ Read about â€Å"Web Credibility Destroyers†

The Importance of Answering Questions in Complete Sentences

The Importance of Answering Questions in Complete Sentences In language arts lessons, elementary school students learn that writing allows them to communicate ideas. But to do it effectively, they must understand the essential  elements of good writing.  This begins with sentence structure and unambiguous language that readers can easily comprehend. Some young students can find writing laborious. So, they often subconsciously rely on clipped answers in response to a writing prompt. For example, in a getting-to-know-you exercise at the beginning of the school year, you may ask your students to write answers to a few questions: What is your favorite food? What is your favorite color? What kind of pet do you have? Without instruction, the answers will likely come back as pizza, pink, or dog. Explain the Importance Now you can demonstrate to your students how, without context, those answers could mean something different than the writer intended. For instance, pizza could be the answer to any number of questions, such as: What did you have for lunch? What food do you hate? What food does your mother never let you eat? Teach students to answer questions in complete sentences to add detail and accuracy to their writing. Show them how to use keywords in the question itself as a cue when formulating their answer. Teachers refer to this technique as putting the question in the answer or turning the question around. In the example, the one-word statement pizza becomes a complete sentence, and a full thought, when the student writes, My favorite food is pizza. Demonstrate the Process Write a question on the board or an overhead projector for students to see. Begin with a simple question such as, What is the name of our school? Make sure the students understand the question. With first graders, you may need to clarify, whereas older students should get it right away. Then, ask students to identify the keywords in this question. You can help the class target them by asking the students to think about what information the answer to the question should  provide. In this case, its the name of our school. Now demonstrate to students that when you answer a question in a complete sentence, you use the keywords you identified from the question in your answer. For example, The name of our school is Fricano Elementary School. Make sure to underline the name of our school in the question on the overhead projector. Next, ask students to come up with another question. Assign one student to write the question on the board or overhead and another to underline the keywords. Then, ask another student to come up and answer the question in a complete sentence. Once students get the hang of working in a group, have them practice independently with a few of the following examples or with questions they come up with on their own. Practice Makes Perfect You can use the following examples to guide your students through skills practice until they get the hang of using complete sentences to answer a question. What is your favorite thing to do? Answer: My favorite thing to do is ... Who is your hero? Answer: My hero is ... Why do you like to read? Answer: I like to read because ... Who is the most important person in your life? Answer: The most important person in my life is ... What is your favorite subject in school? Answer: My favorite subject in school is ... What is your favorite book to read? Answer: My favorite book to read is ... What are you going to do this weekend? Answer: This weekend, Im going to ... What do you want to do when you grow up? Answer: When I grow up, I want to ...